Last week I made a post comparing about AdSense and Affiliate Marketing on my Indonesian blog. It resides in my mind until now, And I get more idea about how affiliate marketing is much better than AdSense, or PPC in general.
I, myself, not even getting paid from both of them, but I do have some bucks on my account, this post is just based of my own calculation 😛 I’m new in this field too, but I can’t stop sharing this idea. I already get paid from AdSense and Affiliate, AdSense is good for you who have blog with dozens content and visitor. While Affiliate is better for you who care more about your content and how you can make your reader following your advises and buying from you, you can get more money even from a website with less visitor.
1. Affiliate Marketing is Easier
When I log in to my AdSense account I often feels overwhelmed by too many data provided on the report. Page CPM, CPC, RPM, that is too much term to remember. Want it or not, if you want to see what is working or not, you will need to compare that data.
Affiliate marketing on the other way is much simpler, you only need to know how many click made from your link, then how many of them buying the product. Next time you will know the amount of money you will be paid for referring the product. That simple!
Some affiliate program like amazon allow you to make more than one tag to your link. That will make you easier to monitor which link placement working better, on the beginning of the post or in the bottom.
2. Affiliate Marketing helps You Narrow Your Topic
To create more sells, you need to be looks professional by offering product in a narrow topics. You cannot sell grocery on Saturday the try to sell an iPod on Monday. You must be consistent, if you offer WordPress theme, people will more likely buying from you if you write more about plugins or hosting package rather than music or movies, this happen here a couple of weeks ago 😆
Narrow your topic, then you will get more people interested on it come along.
3. Affiliate Marketing helps You Manage Your Posting Habit
I never get any idea to make a serial post before, but when I think about one product, I know that I need to educate my reader about it so they know it before buying it. So I will think about what the product is about, the next post is about the benefit of using it, then the last could be about a comparison to other product on the same field.
And hey, you can still get income if your reader choose the other product you offer. As long you also become affiliate partner of the product you mention on that post.
4. Affiliate Marketing Income will go Viral
As time goes by, you write more and more content on your blog. Referring more product day after day. You can have people click on a link you made two years ago, but the commission is still the same as when you post it first. The key is traffic! As long as you can drive your traffic and style your site to better conversion, you will get better.
This won’t happened in AdSense or any other PPC like Chitika, one link is only working when your reader load the page. AdSense looks like labeled as ‘Singe Use Only’ 😛
5. Affiliate Marketing Increase Your Readership
People will likely trust you if you drive them to product that helps them solve their problem. You can only pick the right product by using affiliate programs, you can write about single product for couple of times, drive them to the same page (obviously 😆 )
This never happen if you are using AdSense that more likely to be random. Moreover you never know what product is waiting behind the link served on your page, because you aren’t suppose to click it.
That way, you can be labeled as a liar by your reader if all they know about the link is from you, they think that you write them over there manually. Read the second part of this e-book from Chris Guillebeau of The Art of Non-Conformity. Chris’ explanation will make you completely understand. 😆
There is A lot More
There are a lot more advantage of affiliate marketing program compared to AdSense and PCC in general. You can read it on my Indonesian blog (using Google Chrome to translate it may be 😆 ) If you find this post is incomplete or biased, I’m sorry, I just want to share my thought.
Feel free to write your suggestion if you have any of them in the comment 🙂