Now that you have your product in mind, you can start to think about how you present your blog to your audiences. You will need to do a keyword research where you will explore any words that sells your predefined product but the words are hidden, nobody else ever use them too often.
After you find that magical words, you can start insert them to your new blog. Include that words as many as possible, you can add them in the URL, blog title or description and also give them a weight while you build your blog content.
Why Keywords Research is that important?
Because it is!
You not only need to know your product, but also your audiences so that you can sell. This keywords research things means you must learn how your audiences use phrases/keywords to find your product.
On his eBook 10 Tragic Blogging Mistakes, Michael Martin writes mistake #1 is not knowing who you’re blogging to, who you are talking to. That mistake alone is enough to bring your blogging business into bankrupt 😛
Best Practice about Blog Keywords Research
I don’t write this post to be a detailed tutorial about how you do keyword research rather than a resource to increase awareness about that and some tips about that I will write after this section.
If you want that kind of content you can read this post about 3 Google Tools to Check Before Starting a Business by Ken Krogue on Forbes blog. It is one of simplest best practice about how to do keyword research, it doesn’t mention blog, but the article is OK to be applied into blogging.
As mentioned over there you can use Google Keyword Tool combined with Google Insights for Search to find the trend about the keyword followed by some research on the market to see any competitors. The final key is to find keywords that have High traffic, upward trend, lower competition.
Benefit and Tips of Blog Keywords Research
Benefit – Keywords Research Help you Predict your Blog Traffic. If you already blogging about topic A, then you have an idea to start a new blog on the different kind of topic. You can compare the new blog’s keywords and the old blog to predict if the new blog will have more or less visitor. Know the idea good or bad, continue or stop over there, save you more time.
Tips – Register your domain close to your Keywords for Better SEO. I never realize about this before, but after I think about traffic generation, try to search it on Google, I’m impressed. The second and third position site on the keyword include the exact keywords on the domain name. See that Ana Hoffman add the word cafe after the keyword is successfully bring his blog to the second spot.
Your Keywords Research tool and tips
That’s all what I can share about blog keywords research. I know this post is not that great, pardon me. But hopefully this would help. If you have any other resources or tools you used to do the task, feel free to add them in the comment section 🙂